Research On Customer Satisfaction Study in Meituan Company
نویسندگان
چکیده
The variables affecting customer satisfaction at Meituan are examined in this essay. First, the SWOT and PEST models were used to analyze Meituan's internal exterior environments. Second, raw data gathered through surveys interviews, quadrant model is data. Finally, position of various factors diagram will be evaluate their impact significance. study concluded that, considering 14 factors, it was found that convenience, brand corporate image, delivery time preferential strength located area had a greater on user satisfaction.
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ژورنال
عنوان ژورنال: BCP business & management
سال: 2023
ISSN: ['2692-6156']
DOI: https://doi.org/10.54691/bcpbm.v48i.5245